Welcome to
the confident communicator
Sales and Communication Coaching Series
Elevating the Way You Sell and Connect with Clients
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The Sales Series is built specifically for trades, construction and service-based businesses, giving you the tools, confidence and strategies to improve how you sell in a way that feels genuine.
It’s practical, conversational and focused on real-world scenarios, not textbook jargon.
We’ll keep it relaxed and inclusive and you’ll be an active participant, not just sitting through slides. We’ll have some laughs, keep it real, and make sure everything we cover actually fits the work you do.
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Over a series of short, punchy sessions we’ll dive into:
Why clients buy (or don’t) and understanding the psychology behind their decisions
Leading confident, value-driven conversations
Handling objections without being pushy
Reading different client types and tailoring your approach
Structuring your quotes and follow-ups to boost your conversion rates
Building habits that keep you winning long after we finish
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Each session will give you new tools and ways to think about your sales conversations.
Then you’ll head back out into the real world to try it with your clients.
When we meet again, we’ll use your live feedback to sharpen things even more and add new skills to your kit.
It’s all about building habits that stick, so by the end, having confident, value-focused conversations will feel like second nature.
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I’m Paul Southan. I help trade and service businesses like yours get more from every client opportunity. With over 20 years in the industry, I know what actually works out there in the real world and what just sounds good on paper.
My role in this course is simple. It is to give you the confidence and tools to have better conversations so you can win more work and protect your margins.
I am here to help you become more skilled and comfortable in the way you talk about your work, so clients feel at ease saying yes.
I have worked alongside landscapers, builders, pool companies, arborists and many other trade and service businesses. I know the challenges you face and the pressure that comes with pricing and client expectations.
The goal is simple. By the time we are done, you will be more confident talking about your value, handling tough questions and helping clients choose you for all the right reasons.